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ADvocate Feb 07, 2022
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Good online reviews are imperative to the online reputation of your business. The modern consumer uses the internet as the deciding factor in their business decisions. Customer reviews for businesses are one of the most efficient ways to determine the overall effectiveness of your services. They empower potential customers to make an informed choice. High rates of customer reviews also help with driving traffic, making conversions, and generating leads across your web platforms. Of course, quality feedback is not acquired through happenstance. Building good reviews takes effort, intentionality, and of course, excellent services. These tips are sure to help get customer reviews rolling in as you build your brand.
Set Up Multiple Review Profiles
When seeking customer reviews, it is important to create ample opportunities for the client to share their experience. Your review platforms should be easy to access and comprehensible. Set up profiles across various business platforms to increase visibility and accessibility for clients looking to give feedback. Countless sites allow businesses to collect reviews. Amazon is one of the most notable and trusted platforms potential customers use to inform their purchase decisions. Angie’s List is a US-based review site that only allows reviews from individuals who have created a paid-for profile. This ensures that the reviews are well-informed and credible. Register your business as a Google Merchant to allow customers to leave a review through the search engine.
Remind Your Customers to Leave Reviews
Customers often only think about leaving a review if they have a less than ideal experience. This can result in a skewed review base, and can negatively impact your overall virtual reputation. Take every opportunity to remind your loyal customers that you want them to share their opinion online. Include a QR code to your Google Review page on business cards and other promotional materials. Customers should understand that reviews are important to your business’s success. If your services are up to par with their expectations, it should not be an inconvenience for your clients to contribute to your review page. After a positive exchange with a client, kindly request that they consider reviewing your brand on your business platforms.
Incentivize Reviews
Incentivizing customer feedback is a viable method for building your online review base. Naturally, you do not want to buy reviews. You simply want to increase the number of organic customer experiences shared regarding your services. Since leaving a review takes time out of your client’s day, make it worth their while by adding a little extra motivation. Running promotions, such as a weekly or monthly draw from the reviewer pool, helps excite your customers to participate. You can also add leaving a review to your ongoing rewards program. These systems distribute points to existing customers when they engage with your brand by liking, following, sharing content, and leaving a review on your business page.
