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Home / About Us

About Us

ABOUT HEY SOCAL

HeySoCal is here to change the way you engage with local news. HeySoCal is an evolution. Built on 25 years of experience in community coverage, the publication carries its years well, informing game-changing editorial efforts with the trained eye of a newsroom that’s been here the whole time. We are passionate, we are loud, and we are more than ready to bring excellent and accessible hyper-local news to the Southland.

Our company started with one newspaper in 1996 and has since grown to 28 local newspapers serving over 200 communities. We deliver complete local news coverage and fresh feature perspectives from Santa Monica to the San Gabriel Valley and Long Beach to the San Fernando Valley.

ADVERTISING

Our advertising team creates content for local businesses that more effectively targets local communities with resources and methods traditionally exclusive to national and international enterprises. We accomplish this with cutting edge AI content curation, video production facilities and advanced digital marketing.

0 M+ News for 20 million+ Southland residents
0 Over 25 years in business
0 1 great team

MISSION

To cause change by serving as the prevailing investigative news source for our communities.

Leverage publishing capabilities to offer affordable agency-level marketing services to small and medium sized businesses in Southern California.

VISION

To be the leading provider of relevant information that engages our community and provides marketing avenues to our advertisers that reach an engaged and impassioned audience.

Meet the team

Von Founder
Von Raees , founder and CEO of Beacon Media , HLR Media , and now Hey Media , intends to bring seismic change to the way you engage with local news through the launch of HeySoCal.com . Built on 25 years of experience in community coverage, the publication carries its years well, informing game-changing editorial efforts with the trained eye of a newsroom that's been here the whole time. We are passionate, we are loud and ready to bring excellent and accessible hyperlocal news to the Southland.
Von Founder
Von Raees , founder and CEO of Beacon Media , HLR Media , and now Hey Media , intends to bring seismic change to the way you engage with local news through the launch of HeySoCal.com . Built on 25 years of experience in community coverage, the publication carries its years well, informing game-changing editorial efforts with the trained eye of a newsroom that's been here the whole time. We are passionate, we are loud and ready to bring excellent and accessible hyperlocal news to the Southland.
Alex Web developer
Von Raees , founder and CEO of Beacon Media , HLR Media , and now Hey Media , intends to bring seismic change to the way you engage with local news through the launch of HeySoCal.com . Built on 25 years of experience in community coverage, the publication carries its years well, informing game-changing editorial efforts with the trained eye of a newsroom that's been here the whole time. We are passionate, we are loud and ready to bring excellent and accessible hyperlocal news to the Southland.
Alex Web developer
Von Raees , founder and CEO of Beacon Media , HLR Media , and now Hey Media , intends to bring seismic change to the way you engage with local news through the launch of HeySoCal.com . Built on 25 years of experience in community coverage, the publication carries its years well, informing game-changing editorial efforts with the trained eye of a newsroom that's been here the whole time. We are passionate, we are loud and ready to bring excellent and accessible hyperlocal news to the Southland.
Alyssa Marketing director
Von Raees , founder and CEO of Beacon Media , HLR Media , and now Hey Media , intends to bring seismic change to the way you engage with local news through the launch of HeySoCal.com . Built on 25 years of experience in community coverage, the publication carries its years well, informing game-changing editorial efforts with the trained eye of a newsroom that's been here the whole time. We are passionate, we are loud and ready to bring excellent and accessible hyperlocal news to the Southland.
Alyssa Marketing director
Von Raees , founder and CEO of Beacon Media , HLR Media , and now Hey Media , intends to bring seismic change to the way you engage with local news through the launch of HeySoCal.com . Built on 25 years of experience in community coverage, the publication carries its years well, informing game-changing editorial efforts with the trained eye of a newsroom that's been here the whole time. We are passionate, we are loud and ready to bring excellent and accessible hyperlocal news to the Southland.
Andrea Chief Operating Officer
Von Raees , founder and CEO of Beacon Media , HLR Media , and now Hey Media , intends to bring seismic change to the way you engage with local news through the launch of HeySoCal.com . Built on 25 years of experience in community coverage, the publication carries its years well, informing game-changing editorial efforts with the trained eye of a newsroom that's been here the whole time. We are passionate, we are loud and ready to bring excellent and accessible hyperlocal news to the Southland.
Andrea Chief Operating Officer
Von Raees , founder and CEO of Beacon Media , HLR Media , and now Hey Media , intends to bring seismic change to the way you engage with local news through the launch of HeySoCal.com . Built on 25 years of experience in community coverage, the publication carries its years well, informing game-changing editorial efforts with the trained eye of a newsroom that's been here the whole time. We are passionate, we are loud and ready to bring excellent and accessible hyperlocal news to the Southland.
D'aun Video Production Assistant
Von Raees , founder and CEO of Beacon Media , HLR Media , and now Hey Media , intends to bring seismic change to the way you engage with local news through the launch of HeySoCal.com . Built on 25 years of experience in community coverage, the publication carries its years well, informing game-changing editorial efforts with the trained eye of a newsroom that's been here the whole time. We are passionate, we are loud and ready to bring excellent and accessible hyperlocal news to the Southland.
D'aun Video Production Assistant
Von Raees , founder and CEO of Beacon Media , HLR Media , and now Hey Media , intends to bring seismic change to the way you engage with local news through the launch of HeySoCal.com . Built on 25 years of experience in community coverage, the publication carries its years well, informing game-changing editorial efforts with the trained eye of a newsroom that's been here the whole time. We are passionate, we are loud and ready to bring excellent and accessible hyperlocal news to the Southland.
Fabi Copy Editor
Von Raees , founder and CEO of Beacon Media , HLR Media , and now Hey Media , intends to bring seismic change to the way you engage with local news through the launch of HeySoCal.com . Built on 25 years of experience in community coverage, the publication carries its years well, informing game-changing editorial efforts with the trained eye of a newsroom that's been here the whole time. We are passionate, we are loud and ready to bring excellent and accessible hyperlocal news to the Southland.
Fabi Copy Editor
Von Raees , founder and CEO of Beacon Media , HLR Media , and now Hey Media , intends to bring seismic change to the way you engage with local news through the launch of HeySoCal.com . Built on 25 years of experience in community coverage, the publication carries its years well, informing game-changing editorial efforts with the trained eye of a newsroom that's been here the whole time. We are passionate, we are loud and ready to bring excellent and accessible hyperlocal news to the Southland.
Hana Marketing assistant
Von Raees , founder and CEO of Beacon Media , HLR Media , and now Hey Media , intends to bring seismic change to the way you engage with local news through the launch of HeySoCal.com . Built on 25 years of experience in community coverage, the publication carries its years well, informing game-changing editorial efforts with the trained eye of a newsroom that's been here the whole time. We are passionate, we are loud and ready to bring excellent and accessible hyperlocal news to the Southland.
Hana Marketing assistant
Von Raees , founder and CEO of Beacon Media , HLR Media , and now Hey Media , intends to bring seismic change to the way you engage with local news through the launch of HeySoCal.com . Built on 25 years of experience in community coverage, the publication carries its years well, informing game-changing editorial efforts with the trained eye of a newsroom that's been here the whole time. We are passionate, we are loud and ready to bring excellent and accessible hyperlocal news to the Southland.
Jose Luis Senior Accounts Manager
Von Raees , founder and CEO of Beacon Media , HLR Media , and now Hey Media , intends to bring seismic change to the way you engage with local news through the launch of HeySoCal.com . Built on 25 years of experience in community coverage, the publication carries its years well, informing game-changing editorial efforts with the trained eye of a newsroom that's been here the whole time. We are passionate, we are loud and ready to bring excellent and accessible hyperlocal news to the Southland.
Jose Luis Senior Accounts Manager
Von Raees , founder and CEO of Beacon Media , HLR Media , and now Hey Media , intends to bring seismic change to the way you engage with local news through the launch of HeySoCal.com . Built on 25 years of experience in community coverage, the publication carries its years well, informing game-changing editorial efforts with the trained eye of a newsroom that's been here the whole time. We are passionate, we are loud and ready to bring excellent and accessible hyperlocal news to the Southland.
Renia Designer
Von Raees , founder and CEO of Beacon Media , HLR Media , and now Hey Media , intends to bring seismic change to the way you engage with local news through the launch of HeySoCal.com . Built on 25 years of experience in community coverage, the publication carries its years well, informing game-changing editorial efforts with the trained eye of a newsroom that's been here the whole time. We are passionate, we are loud and ready to bring excellent and accessible hyperlocal news to the Southland.
Renia Designer
Von Raees , founder and CEO of Beacon Media , HLR Media , and now Hey Media , intends to bring seismic change to the way you engage with local news through the launch of HeySoCal.com . Built on 25 years of experience in community coverage, the publication carries its years well, informing game-changing editorial efforts with the trained eye of a newsroom that's been here the whole time. We are passionate, we are loud and ready to bring excellent and accessible hyperlocal news to the Southland.
Sam Director of Content
Von Raees , founder and CEO of Beacon Media , HLR Media , and now Hey Media , intends to bring seismic change to the way you engage with local news through the launch of HeySoCal.com . Built on 25 years of experience in community coverage, the publication carries its years well, informing game-changing editorial efforts with the trained eye of a newsroom that's been here the whole time. We are passionate, we are loud and ready to bring excellent and accessible hyperlocal news to the Southland.
Sam Director of Content
Von Raees , founder and CEO of Beacon Media , HLR Media , and now Hey Media , intends to bring seismic change to the way you engage with local news through the launch of HeySoCal.com . Built on 25 years of experience in community coverage, the publication carries its years well, informing game-changing editorial efforts with the trained eye of a newsroom that's been here the whole time. We are passionate, we are loud and ready to bring excellent and accessible hyperlocal news to the Southland.
Silentia Director of Video Production
Von Raees , founder and CEO of Beacon Media , HLR Media , and now Hey Media , intends to bring seismic change to the way you engage with local news through the launch of HeySoCal.com . Built on 25 years of experience in community coverage, the publication carries its years well, informing game-changing editorial efforts with the trained eye of a newsroom that's been here the whole time. We are passionate, we are loud and ready to bring excellent and accessible hyperlocal news to the Southland.
Silentia Director of Video Production
Von Raees , founder and CEO of Beacon Media , HLR Media , and now Hey Media , intends to bring seismic change to the way you engage with local news through the launch of HeySoCal.com . Built on 25 years of experience in community coverage, the publication carries its years well, informing game-changing editorial efforts with the trained eye of a newsroom that's been here the whole time. We are passionate, we are loud and ready to bring excellent and accessible hyperlocal news to the Southland.
Terry Photography/News Editor
Von Raees , founder and CEO of Beacon Media , HLR Media , and now Hey Media , intends to bring seismic change to the way you engage with local news through the launch of HeySoCal.com . Built on 25 years of experience in community coverage, the publication carries its years well, informing game-changing editorial efforts with the trained eye of a newsroom that's been here the whole time. We are passionate, we are loud and ready to bring excellent and accessible hyperlocal news to the Southland.
Terry Photography/News Editor
Von Raees , founder and CEO of Beacon Media , HLR Media , and now Hey Media , intends to bring seismic change to the way you engage with local news through the launch of HeySoCal.com . Built on 25 years of experience in community coverage, the publication carries its years well, informing game-changing editorial efforts with the trained eye of a newsroom that's been here the whole time. We are passionate, we are loud and ready to bring excellent and accessible hyperlocal news to the Southland.
Vera Accounting Department
Von Raees , founder and CEO of Beacon Media , HLR Media , and now Hey Media , intends to bring seismic change to the way you engage with local news through the launch of HeySoCal.com . Built on 25 years of experience in community coverage, the publication carries its years well, informing game-changing editorial efforts with the trained eye of a newsroom that's been here the whole time. We are passionate, we are loud and ready to bring excellent and accessible hyperlocal news to the Southland.
Vera Accounting Department
Von Raees , founder and CEO of Beacon Media , HLR Media , and now Hey Media , intends to bring seismic change to the way you engage with local news through the launch of HeySoCal.com . Built on 25 years of experience in community coverage, the publication carries its years well, informing game-changing editorial efforts with the trained eye of a newsroom that's been here the whole time. We are passionate, we are loud and ready to bring excellent and accessible hyperlocal news to the Southland.