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Home / About Us

About Us

ABOUT HEY SOCAL

HeySoCal is here to change the way you engage with local news. HeySoCal is an evolution. Built on 25 years of experience in community coverage, the publication carries its years well, informing game-changing editorial efforts with the trained eye of a newsroom that’s been here the whole time. We are passionate, we are loud, and we are more than ready to bring excellent and accessible hyper-local news to the Southland.

Our company started with one newspaper in 1996 and has since grown to 28 local newspapers serving over 200 communities. We deliver complete local news coverage and fresh feature perspectives from Santa Monica to the San Gabriel Valley and Long Beach to the San Fernando Valley.

ADVERTISING

Our advertising team creates content for local businesses that more effectively targets local communities with resources and methods traditionally exclusive to national and international enterprises. We accomplish this with cutting edge AI content curation, video production facilities and advanced digital marketing.

0 M+ News for 20 million+ Southland residents
0 Over 25 years in business
0 1 great team

MISSION

To cause change by serving as the prevailing investigative news source for our communities.

Leverage publishing capabilities to offer affordable agency-level marketing services to small and medium sized businesses in Southern California.

VISION

To be the leading provider of relevant information that engages our community and provides marketing avenues to our advertisers that reach an engaged and impassioned audience.

Meet the team

Von Founder / CEO
Here since 1996.
I create opportunities for AWESOME positive mischief! News Junkie! Positive world impact. Foodie and Fumbling chef. Master of Backgammon. Movie quote extraordinaire...
Von Founder / CEO
Here since 1996.
I create opportunities for AWESOME positive mischief! News Junkie! Positive world impact. Foodie and Fumbling chef. Master of Backgammon. Movie quote extraordinaire...
Alex Web Developer
Here since 2020.
I play with the programming code. I like Basketball and Poker (be careful. I’m a Shark!).
Alex Web Developer
Here since 2020.
I play with the programming code. I like Basketball and Poker (be careful. I’m a Shark!).
Andrea COO
Here since 2008.
Mama Hen. Chief Organizing & Fix It Officer and everything in between.
I love craft Ciders & doing nothing.
Andrea COO
Here since 2008.
Mama Hen. Chief Organizing & Fix It Officer and everything in between.
I love craft Ciders & doing nothing.
D'aun Segment Producer
Here since 2021.
I turn off the AC, occasionally break a thing or two, and assist in the production of videos.
I enjoy holistic health and I am a huge movie buff.
D'aun Segment Producer
Here since 2021.
I turn off the AC, occasionally break a thing or two, and assist in the production of videos.
I enjoy holistic health and I am a huge movie buff.
Fabi Editor
Here since 2018.
Try to keep up with SoCal news and events. Doomscroll on Twitter. I like to make flower arrangements.
Fabi Editor
Here since 2018.
Try to keep up with SoCal news and events. Doomscroll on Twitter. I like to make flower arrangements.
Jordan Contributor
Here since 2021.
Reporter who has written way too much over the last five years in college.
Watching sports, talking about sports, writing about sports.
Jordan Contributor
Here since 2021.
Reporter who has written way too much over the last five years in college.
Watching sports, talking about sports, writing about sports.
Hana Social Media Specialist
Here since 2021.
As the youngest in the office, I surely enact on positive mischief. But I also do marketing. I love a good playlist while painting to get me in the zone.
Hana Social Media Specialist
Here since 2021.
As the youngest in the office, I surely enact on positive mischief. But I also do marketing. I love a good playlist while painting to get me in the zone.
Jose Luis Senior Advertising Consultant
Here since 2015.
I sling ads. Love to hike, and going to the beach, and checking out the newest restaurants and looking for great dive bars.
Jose Luis Senior Advertising Consultant
Here since 2015.
I sling ads. Love to hike, and going to the beach, and checking out the newest restaurants and looking for great dive bars.
Luis Digital Advertising Consultant
Here since 2021.
I talk and breathe sales
I love watching all sports, even hockey.
Luis Digital Advertising Consultant
Here since 2021.
I talk and breathe sales
I love watching all sports, even hockey.
Mike Multi-Media Journalist
Here since 2021. Journalist by profession, Gay Geek by choice. I competed with the US Men's Wrestling Team at Gay Games Paris 2018, where I won a bronze medal in freestyle wrestling. I'm a member of the gay Bruning Man camp The Glamcocks, and my comic book Stonewall Prep is currently being adapted into an animated short film
Mike Multi-Media Journalist
Here since 2021. Journalist by profession, Gay Geek by choice. I competed with the US Men's Wrestling Team at Gay Games Paris 2018, where I won a bronze medal in freestyle wrestling. I'm a member of the gay Bruning Man camp The Glamcocks, and my comic book Stonewall Prep is currently being adapted into an animated short film
Renia Graphic Designer
Here since 2021.
I use magic to make graphics look beautiful by enhancing colors, shapes and forms. In the process of creating graphic art, I use my third-eye & artistic mind to see beyond the surface.
I am the “Makeup Artist” and I love having a glass of red wine and painting in my little home studio.
Renia Graphic Designer
Here since 2021.
I use magic to make graphics look beautiful by enhancing colors, shapes and forms. In the process of creating graphic art, I use my third-eye & artistic mind to see beyond the surface.
I am the “Makeup Artist” and I love having a glass of red wine and painting in my little home studio.
Robin Digital Marketing Manager
Here since 2021.
People know me as the master of useless knowledge.OH!!! Did you know the opposite sides of a dice will always equal 7? And the king of hearts is the only king in the deck without a mustache!
Robin Digital Marketing Manager
Here since 2021.
People know me as the master of useless knowledge.OH!!! Did you know the opposite sides of a dice will always equal 7? And the king of hearts is the only king in the deck without a mustache!
Sam Sales and Marketing Director
Here since 2021.
I make business bigger. I can find a way to sell ANYTHING. Jocky nerd that knows a little bit about a lot of things. Also loves camping, electronics and cars.
Sam Sales and Marketing Director
Here since 2021.
I make business bigger. I can find a way to sell ANYTHING. Jocky nerd that knows a little bit about a lot of things. Also loves camping, electronics and cars.
Terry News Editor & Photographer
Here since 1999 - That's a LONG time.
Newsman and Lensman: In other words...an old world newspaperman who loves the business. And since the Beatles already had a drummer, I decided to join other bands and play rock and roll/jazz all over England and Santa Barbara until I ran out of drum sticks!
Terry News Editor & Photographer
Here since 1999 - That's a LONG time.
Newsman and Lensman: In other words...an old world newspaperman who loves the business. And since the Beatles already had a drummer, I decided to join other bands and play rock and roll/jazz all over England and Santa Barbara until I ran out of drum sticks!
Vera Accounting
Here since 1999.
I count Beans! I also like Cooking (even beans, sometimes!).
Vera Accounting
Here since 1999.
I count Beans! I also like Cooking (even beans, sometimes!).