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Archive Oct 15, 2013
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UPXUNDR pretty much gets it: Streetwear is the new menswear. This LA-based brand started creating menswear and streetwear synergy just a few months ago, and already have a medley of perfectly-executed button-up baseball jerseys made from atypical materials. Also part of their collection is the sought-after Lord Tee with its perfectly baby-soft feel and classic fit. With smart menswear pieces like these, the movement is experiencing something of a renaissance, and those smart enough to stay TRU to their niche market will prevail.
UPXUNDR owners Jon, Jovin and Jun are producing the clothes they want to wear as adults, while still paying homage to those years growing up in the $treetwear $truggle. UPXUNDR‘s authenticity and gimmick-free designs are what men want to wear right now– and the ladies have taken notice, too. The brand responded accordingly and hopes to soon make extra smalls available to a more dainty clientele. For this week’s VENUS//MARS online feature, our in-house stylists here at LA CANVAS demonstrate the female//male potential of the perfectly crisp white poplin baseball jersey from their latest collection (available online next week).
As per usual, we take our featured garments to the mean streets of Los Angeles to exist in their natural state.
If this is what UPXUNDR looks like on the grind, well, we can’t wait to see what’s next.
Can’t wait till next week? To pre-order the white poplin baseball jersey right now, contact: info@upxundr.com
FEMALE MODEL: Madison Williams @ LA Models
MALE MODEL: Joel Alexander @ Next
ART DIRECTOR: Lauren McQuade
STYLING: Aaron Ramey, Lauren McQuade
MAKEUP ARTIST: Michelle Sosnowski
PHOTOGRAPHERS: Mark Wales, Ron Pre
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