The Entertainment Industry Foundation (EIF) has relaunched its disaster relief program under the name of Defy:Disaster , which will introduce Lend a Hand , its first campaign since the rebranding. Lend a Hand aims to support California’s firefighters amid a record-breaking wildfire season. Defy:Disaster, which previously operated under the name of Music for Relief since 2018, seeks to provide aid to communities affected by natural disasters and help them rebuild. Most recently, EIF’s programs directed their attention toward the coronavirus pandemic, hurricane relief for southeastern states and wildfire aid for Pacific Coast states. Funded by the entertainment community and the public, EIF’s programs and its funding partners have raised more than $10 million for their efforts. “We have been able to address a need in the entertainment community and provide resources that inform a more impactful response on behalf of our industry in a time of crisis,” said Jeff Bader, vice chair of the EIF Board of Directors and president of program planning and strategy at NBCUniversal. Lend a Hand will provide front-line firefighters donations for equipment and local partner organizations grants to support residents impacted by the fires. Its main focus is to equip […]
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