On Tuesday, the Los Angeles County Police Chiefs’ Association (LACPCA) and public safety agencies across the nation kicked-off their 2019 Pink Patch Project with a press conference in Pasadena.
The Pink Patch Project is an innovative campaign to increase public awareness about breast cancer and to raise funds for the fight against the disease. It is a collaborative effort between the LACPCA and over 390 public safety agencies throughout the United States. The program centers on vibrant pink versions of the agency’s uniform patches. Employees from the participating agencies will be wearing these pink patches on their uniforms during “Breast Cancer Awareness Month” this October. The pink patches are intended to stimulate conversation within the community and to encourage public awareness about the importance of early detection and treatment in the fight against breast cancer.
As part of this program, participating agencies are selling their commemorative pink patches to the community, along with T-shirts, challenge coins and other commemorative items. Proceeds from the sale of these items will be donated to breast cancer education, research, and treatment organizations across the nation. In 2018, the program raised in excess of $1,000,000 for cancer research organizations nationwide, including City of Hope, the founding beneficiary.
