The facade of Norton Simon Museum is known to millions of television viewers around the world as the backdrop of Pasadena’s annual Rose Parade. With the beautiful San Gabriel Mountains behind it and flower-bedecked floats traveling along Colorado Boulevard on a sunny winter morning, it is an iconic image that once enticed countless people to move to Southern California, and still draws several thousand tourists to the city.
As the museum celebrates its 50th anniversary, it is undergoing an exterior improvement project to make it more inviting for these television viewers and people on the grandstands to come in and discover the treasures found within.
During a recent tour of Norton Simon Museum, Leslie Denk, vice president of external affairs, talks about the captivating man behind the institution’s magnificent collection, the history of the museum and the exterior improvement project.
“Norton Simon was originally from Portland, Oregon,” Denk begins. “When he was in his late teens, he and his family moved to Los Angeles. He started to think about business and with a small loan, he took over Hunt’s Food, which was called something else back then. He was really known for identifying businesses with potential but weren’t financially successful and then turning them around. Some of the businesses in his conglomerate include Avis Car Rental, Canada Dry Corporation, McCalls Publishing and, of course, Hunt’s Food where he really made a name for himself.”
While Simon always knew he wanted to become a business man, his first art acquisition was happenstance. Relates Denk, “As the story goes, in the early 1950s he and his first wife were living in Larchmont Village in L.A. and his wife hired a decorator to revamp their home. The decorator brought in works of art that didn’t speak to him. He had his regular haircuts at the barber shop in the Ambassador Hotel on Wilshire Blvd. where there was an art gallery. One day in 1954, he popped in at the gallery and ended up purchasing a few works of art. As a former senior curator who was hired as a young person by Simon described, ‘it was like an olive coming out of a bottle – he could never put the olives back in.’”
Today Norton Simon Museum boasts a collection of 12,000 paintings, sculptures, and works on paper. Its collection of European paintings and sculpture, which spans the Renaissance to the 20th century, includes the finest collection of Impressionist and Post-Impressionist art on the West Coast.
It’s a staggering number considering Simon was personally involved and didn’t have a team acquiring artwork on his behalf. A self-created capitalist, he approached art acquisition like a business — purchasing an artwork and selling it when the value increased to procure more.
Before he acquired the building to display his collection, most of Simon’s art was traveling. Denk said, “He had a program called Museum Without Walls where he would send portions of his collection to other museums around the country. A lot were held at LACMA for many years too. He also had them at his businesses — several large monumental sculpture were at his corporate campus — and at his homes where he had a really interesting way of storing his art collection. He kept them in something similar to a vault where he had racks to hang them. It was an important part of his acquisition strategy to live with the paintings; he wanted to spend time with the artwork to see how he felt about it before he would commit to purchasing it.”
Norton Simon Museum’s history is intertwined with that of Pasadena Art Museum’s. Denk reveals, “This building was actually built in the late 1960s by the Pasadena Art Museum which was the first modern and contemporary art museum in the Los Angeles area. They did some groundbreaking exhibitions in the 1950s and 1960s and they wanted to expand and relocate from their site on Los Robles. This land was owned by the city and they were able to build this structure. It opened in 1969, but they ran into a lot of financial difficulty.”
“They eventually struck a deal where Simon assumed control of the building and their collection, paid off their debts, and did some repairs,” Denk continues. “We debuted this museum in October 1975 and it was renamed Norton Simon Museum. When Simon took over, he quickly realized the museum is the backdrop of the parade. He negotiated to have the bleachers moved, he enlarged the museum’s letterings, and commissioned the rose placard on the front of the building. It’s a wonderful tradition that we’re happy to be part of.”
The building was designed for a contemporary art collection, with curved walls outside and similarly shaped interior. “After Simon’s death in 1993, his widow and the Board of Trustees decided to do a remodel of the interior galleries and they hired Frank O. Gehry,” states Denk. “He raised the ceilings, added the skylights, squared off the walls, and created new gallery spaces appropriate to the Simon collection.”
“At the same time, the sculpture garden was reenvisioned by landscape designer Nancy Goslee Power,” Denk says further. “The previous garden had been pretty minimalist and modernist — with a lot of turf, a long rectilinear fountain, and sparse plantings. When Jennifer Jones Simon hired Nancy, she asked her to create a romantic space to better reflect the collection and was a nod to Monet’s gardens. So Nancy patterned it after Japanese strolling gardens and it became a real highlight for visitors to the museum.”
Organized chronologically on an H pattern, the European collection is the first stop on our tour of the galleries.
“We have the only painting by Raphael west of Washington, D.C. — it’s one of the unique things people may not know about the Norton Simon Museum,” Denk discloses. “As part of our 50th anniversary, we selected 50 works of art throughout the museum, including this ‘Madonna and Child with Book’ and put labels that highlighted recent research or other projects that we’ve done, like conservation work, so people can learn a little bit more about how to care for and interpret the collection.“
“Madonna and Child with Book,” c. 1502-03 oil on panel. | Photo courtesy of the Norton Simon Foundation
Denk leads me to the next piece saying, “This is our wonderful ‘Still Life with Lemons, Oranges, and a Rose’ painted by Baroque Spanish artist Francisco de Zurbarán. It is the only signed and dated still life by this great master of the school of Seville. It was lent to the Prado last year and it will be a highlight of a Zurbarán major exhibition coming up in the next year or two. A scholar once referred to it as the ‘Mona Lisa of Still Life.’”
As we enter the theater, Denk explains, “Our theater seats almost 300 people and we screen films, host lectures, stage performances here year-round. In 2001, it was refurbished by Arthur Gensler Jr. & Associates Inc. We do about 10 lectures, four performances, and approximately 25 films a year. A week from today, we’re starting a film series directed by previous directors of the board that will run through July as part of our 50th anniversary celebration.”
When we reach the 17th century Dutch wing, Denk remarks, “Here we display three paintings by Rembrandt – ‘Portrait of a Boy,’ ‘Self-portrait,’ and ‘Portrait of a Bearded Man in a Wide-Brimmed Hat.’ We have a huge and significant Rembrandt print collection and sometimes we organize smaller exhibitions for it. Ten years ago we had a rare Rembrandt print show.”
In the French and Italian 18th century collection, the museum has a notable selection of French paintings that include works by Jean-Siméon Chardin, Jean-Baptiste Greuze, and Jean-Honoré Fragonard; Italian masterpieces by artists like Giovanni Battista Tiepolo.
We reach the 19th century collection and Denk declares, “This is probably the most well-known among our artworks and this period was the origins of his art collecting. As he became more immersed in the art world he began collecting other genres and forms. We have this incredible Van Gogh ‘Portrait of a Peasant,’ which is certainly iconic of the collection. ‘Mulberry Tree’ by Van Gogh is also a real knockout. We have a pretty significant Van Gogh collection — the biggest in Southern California.”
Simon was fascinated by Edgar Degas and the museum has a wonderful collection of his works, including a little sculpture. Claude Monet is another crowd-pleaser and they have a few of his paintings. ‘The Ragpicker’ by Édouard Manet, is one of the highlights of their 19th century collection.
The museum’s pastel collection is in a dimly-lit space to protect the works. Degas’s small sculpture ‘Little Dancer Aged Fourteen’ is also kept in here because her skirt is material and also has sensitivity to light.
In the 20th century collection section, Denk points out a painting called ‘The Traveler’ by Liubov Popova — a Russian artist who died very young.
“Simon loved Picasso,” Denk pronounces. “We have various works here and a print collection. This is his ‘Woman with a Book’ — it’s one of the most celebrated likenesses of his lover Marie-Thérèse Walter and is another well-known work of art in the collection.
“This is a great artwork by Diego Rivera — ‘The Flower Vendor’ painted in 1941 — that was donated by Cary Grant to the museum,” says Denk. “That’s another fun little story that we’re highlighting for the anniversary because he served on the Board of Trustees. Diego Rivera did a series of similar paintings and this is one of them.”
A number of works in the Modern Art gallery are from the Pasadena Art Museum, including those of the “Blue Four” — Lyonel Feininger, Alexei Jawlensky, Paul Klee, and Vassily Kandinsky. Constantin Brancusi’s sculpture called “Bird in Space” commands the most prominent spot beneath the skylight. Other art pieces include an Alberto Giacometti sculpture called “Tall Figure IV” from 1960 and Barbara Hepworth’s “Four-Square (Walk Through).”
From the Modern Art gallery, we walk downstairs to the lower level gallery which houses South and Southeast Asian Art.
“In 1971, Simon met and married Jennifer Jones who was an Academy Award-winning actress,” Denk explains. “They went to Hawaii for their honeymoon but he wasn’t a beach kind of guy and he got bored. So she suggested they move on to India. While he was there he started visiting museums and became excited about South Asian art. His collection later expanded to include Southeast Asia.”
The Asian collection was previously showcased in the main gallery but was moved here during the remodel with Gehry. It has three exhibition wings where temporary shows are held. It will be the site for the museum’s 50th anniversary exhibition called “Gold.” The café has been moved here since the start of the renovation work.
Donning hard hats and neon vests, we then explore the outdoor grounds where the renovation is going on.
“This exterior remodel has been in conversation for more than ten years,” Denk expounds. “Since 2021, we have been working on the conceptual and pre-design phases. The early part of the project was to make the exterior of the building more inviting for passers-by to want to come in, to make the main entrance more visible, to refurbish our tile — to create a better street presence, if you will. We’ll construct new pedestrian path and a fresh sign which will run parallel to the driveway. Our east driveway will be more visible as well. We’ll also have the ability to close our gates and protect the campus.”
The sculpture garden and pond – a favorite of visitors to the museum – are getting updated. Says Denk, “Our sculpture garden is 25 years old and the liner at the bottom of the pond was past its lifespan so we knew this was a good opportunity to drain the pond and rebuild it. We’ll make the pond smaller and reposition it away from the building to make it easier for people to navigate the area during busy exhibition openings and events.
“We’re redoing all the paths and hardscaping and adding more seating. People love our garden and I want to promise our visitors that it will look a lot like it did. We’re not trying to redesign the garden or change the original concept of it being a lush and romantic special place,” Denk assures.
The most recognizable feature of the Norton Simon Museum is the structure’s distinct tile-clad façade created by San Francisco-based Heath Ceramics. With 115,000 tiles on the building, the significant commission launched Edith Heath’s tile business.
According to Denk the tile had never been cleaned before other than the occasional spot cleaning and rain. Part of this project is working with architectural restorers to undertake a conservation treatment and touching up little blemishes. Heath is also recreating the tile for missing areas.
Additionally, a solid wall will be built around Colorado Blvd. and Orange Grove to help reduce the noise from the street. A big olive tree will be planted to catch people’s eyes. Along the south lawn three light pole banners which will have details from objects from the collection will be erected. Drivers will get a glimpse of Van Gogh’s ‘Portrait of a Peasant’ or Picasso’s “Woman with a Book.” “The Thinker” will be relocated near the pedestrian path away from the trees to make it more visible.
The architectural firm that’s leading the project design is Architectural Resources Group. Denk explains how they made the choice, “We interviewed a couple of different architectural firms and we really liked Architectural Resources Group because they are preservation-focused. Even though we’re not a historic site we have a lot of iconic elements like the tile and podium wall. We knew that they would come to this project with sensitivity for maintaining a lot of the physical elements of our site that are so important to us, especially being the backdrop of the parade.”
While they had hoped to complete the renovation sooner, Denk is hopeful it will wrap up in time for the October celebration. She says, “We had a soft launch in February with the opening of the ‘Retrospect’ exhibition, the ‘50 Objects’ on our website, and a program series — lectures and tours that highlight the museum’s history.”
“But our big moment of celebration will be in October,” Denk emphasizes. “The actual date of the name change to the Norton Simon Museum was October 24, 1975. That’s the day we’re opening the ‘Gold’ exhibition and the following Saturday we’re planning to have a community festival. It would be a great opportunity for people who haven’t been to the museum to see it and for others to rediscover it.”
Norton Simon Museum hosts approximately 8,000 school groups from the Pasadena Unified School District and schools throughout the area every Monday, Thursday and Friday morning. The museum also welcomes 150,000 visitors per year, 70% of whom are local and 30% from Southern California, other states and abroad.
The museum has become an integral part of Pasadena’s Rose Parade so they adjust their hours for it. They’re closed on the day of the parade and they add more open days so people can come when they’re here for the annual event. They also make sure they have something exciting for visitors to see — whether it’s a special loan or an interesting exhibition — on top of their exceptional collection.
In the 50 years since Norton Simon Museum’s establishment, it has distinguished itself as a tourist destination and the place where art enthusiasts can find extraordinary artworks. With the completed improvement project, this rare gem in Pasadena will certainly shine ever more brightly.
