The Votes Are In!
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View Winners → Politics Mar 20, 2024
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By Suzanne Potter, Producer
Nearly 80% of California women age 40 and older say they are highly motivated to vote, according to a new survey from AARP.
Researchers for the new “She’s the Difference” California survey polled 1,600 women and found many are highly concerned about political divisions.
Kate Bridges, senior research adviser for AARP, said older women are an influential voting bloc.
“Not only are they sizable in number, but they consistently vote,” Bridges pointed out. “In the 2022 election, they cast a third of the ballots, while only making up about a quarter of the full electorate.”
Survey respondents’ top issues, in order, are threats to democracy, voting rights, jobs, education, political division, and inflation. Also of high importance are gun violence, election security, crime, housing costs, abortion, racism, immigration and climate change.
Lucia Del Puppo, senior vice president of Los Angeles-based FM3 Research, reported almost half of women said they are less financially secure than they expected to be at this age and they want elected officials to focus on protecting Medicare and lowering the cost of living.
“The things that were most helpful were lowering the cost of food, protecting Social Security, lowering the cost of utilities, decreasing taxes, and lowering the cost of health care.”
The survey found if the election were held now, 53% of respondents would favor Democrats, 29% prefer Republicans, 4% would go with another party and 13% are undecided. Among those survey, 92% said a candidate’s values are the most important criteria when deciding who gets their vote.
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