The Votes Are In!
2024 Readers' Choice is back, bigger and better than ever!
View Winners → ADvocate Feb 14, 2022
by
share with
Social media management is an essential part of operating a business. This is no small undertaking, as your digital reputation is critical to increasing your clientele. The effort needed to consistently generate quality content is the reason many business owners employ virtual assistants and content creators. Developing and scheduling social media content takes a significant amount of time and energy. However, with the right tools at hand, you and your team can breathe a sigh of relief knowing that your brand content calendar is in good hands.
We are sharing our thoughts on several of the best social content scheduling tools on the market today. These digital platforms are designed to lighten the load when it comes to building your business’s social media presence. Take a look at just a few of the social media scheduling tools available and exactly what they each can do for you and your business.
Sprout Social
Sprout Social is poised as an effective and widely used corporate tool. It is designed to be used within a team setting and allows for multiple users and individual approval for posts. This platform supports Facebook, Twitter, LinkedIn, Instagram, and Pinterest scheduling and community management. Enjoy the ease of scheduling your content on each individual social media platform while keeping it visible on the same calendar. Additionally, the Linkin.bio feature allows you to add a URL to your Instagram content while scheduling.
Airtable
If you are looking for an intricate content planning and organization system, Airtable is just what you need. Airtable serves as a spreadsheet-database hybrid for developing and distributing relational databases. This in-depth software may just send Excel packing with its accessible interface, bright colors, and easy-to-collab design. While Airtable’s primary purpose is content storage, it also offers a fully automated social media planner. This feature allows users to build social media calendars that queue content to be scheduled and posted at a certain time for Facebook, Twitter, Instagram, and Pinterest.
Buffer
Buffer is a popular social media scheduling tool that is user-friendly and chock full of handy features, including WordPress, RSS Readers, and Chrome plug-ins. You can also share content on your web browsers of choice, such as Chrome, Safari, and Firefox. With its easy to comprehend analytics, Buffer makes it easy to test and track new content campaigns. You and your team can cross-post to Facebook, Twitter, LinkedIn, Pinterest, and Instagram while adjusting the caption for each individual platform.
Later
Later is an excellent asset for content research, including hashtags and keyword suggestions. The platform supports Instagram, Facebook, Pinterest, TikTok, Twitter, and LinkedIn, but is most viable for Instagram posting, with its visual orientation. The platform provides a mock-up of scheduled Instagram posts to give you an idea of how your final content will look on your business feed. Later includes the Linkin.bio tool to help direct traffic from Instagram posts to URLs. Users can also take advantage of Later’s content library for evergreen storage. Save your content for future posting in the easily accessible image bank.
