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You might not think much about marketing your plumbing business on the day to day. However, as you observe your clientele ebb and flow, there may be times where you want to grow your network. Local marketing is an excellent way to expand your reach within your general community. Plumbing is a peculiar trade to market for, as your customer pool generally consists of either individuals dealing with a last minute plumbing emergency or individuals and companies who employ routine repairmen for ongoing needs.
5 Best Ways to Market Your Plumbing Business Locally
1. Encourage Reviews
When searching for a local business online, most customers prioritize the quality and quantity of other people’s reviews. Online reviews don’t take much to ask for, but they make a critical difference to your online business SEO and overall morale. Make it a point to ask your customers to write a review about your services on Yelp, Facebook Business, and/or Google Business. Be sure to give clear directions as to how to find your review site. You can even include a QR code with a link to your website or review page to make the process even easier.
2. Start a Customer Referral Program
On top of providing excellent services, the best way to get customer referrals is to simply ask. Your customers might not think to refer your plumbing business to friends and family unless you let them know how valuable their recommendations are. Offering incentives for successful referrals is another method to increase the chance of your existing customers bringing in new, local clientele. Rewards such as discounted services or a gift card will help motivate customers to spread the word.
Additionally, being intentional with your customer service quality is an excellent way to stand out among competition. With prompt communication both in person and online, you can create a relationship of trust within your business.
3. Maintain Online Community Involvement
As a prominent business in your local community, it is essential to stay active online. Up to 80% of clients report searching for contractors online and via social media channels. An active online presence helps your business appear reliable and responsive upon first glance. Start with Facebook and Instagram as you build your business pages. As you ask your existing customers for business reviews, also direct them to your social media pages for a follow or a like. Share relevant content on your pages, such as successful projects, customer reviews, and special promotions.
4. Host Contests and Giveaways
Hosting contests and giveaways throughout the year draws extra attention to your plumbing business. Advertise these events through word of mouth business interactions and social media announcements to generate the most interest. Research well-loved local restaurants and recreation in your city to better personalize your campaigns to your target local audience.
5. Launch Email Marketing Campaigns
As you grow your local network, maintain an archive of existing client email addresses. This will prove useful once you launch an email marketing campaign, as you will already have a pool to send your content. This does not have to be a daunting task. Rather, there are several free email marketing tools that are easy to use, such as MailChimp. Within your email newsletters, include business updates, featured projects, practical how-to’s, and seasonal promotions.
