Changes are coming to LA Oldies K-Surf (1260 AM; 105.1HD2) – at least to the AM portion of the simulcast. Beginning Friday, Nov. 13th at 8 p.m., the station will feature Music ’Til Dawn, which will play classical music all night long until 6 a.m.
I am sure you’re already wondering: Classical? On AM? On a station that has been building a small but fiercely loyal audience playing primarily pop and rock from the 1960s and ‘70s?
Station owner Saul Levine explained the thought process to me in a series of emails we exchanged over the past few weeks. Essentially, it comes down to the fact that he loves classical music; he wants to help promote the availability of classical via K-Mozart on 105.1 HD4, and while the audience for oldies on 1260 is as mentioned fiercely loyal, it is still difficult to attract advertisers to the AM band.
So will classical music help that last problem? That’s tough to gauge, but it is certainly possible that a company may want to come in and underwrite an all-night program such as this. And it may indeed help spread the word of […]
Add a comment
