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Music Mar 04, 2021
Jay-Z, shown in 2019, said Tidal was always about more than streaming music.
PHOTO: GREG ALLEN/ASSOCIATED PRESS
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By Peter Rudegeair and Anne Steele
The idea is to bring Square’s digital payments and money-moving services to the artists who use Mr. Carter’s streaming platform. Square—best known for its signature white card reader that plugs into phones and tablets—also lends to businesses that use its payment-processing services. Its Cash App payment app allows people to digitally store and transfer their money like they would at a bank.
“We’re interested in a 360-degree view of artists as small-business owners. Streams is just a subset of what they do,” Jesse Dorogusker, Square’s top hardware executive who will lead Tidal on an interim basis, said in an interview. He pointed to live performances, merchandise sales and collaborations that have become increasingly lucrative pieces of musicians’ businesses in recent years.
While the biggest stars have teams around them to manage finances and collect royalty streams and other income, many midlevel and smaller artists operate like entrepreneurs with fewer resources. “Their businesses are complicated and disparate and the tools they have to manage that are many and are evolving,” said Mr. Dorogusker. “Our sellers have benefited from pulling that all together. Artists don’t have that today.” The rise of music streaming has caused the value of music to soar […]
