As far as historical counterfactuals go, “Would Quibi have actually worked in a world where the COVID-19 pandemic didn’t happen?” is roughly as important as “Without the Civil War, would Abraham Lincoln have ever discovered his love for stylish stovepipe hats?” Which is to say, it’s interesting, but god, there are better things to be worrying about, right? Still, though: Company co-founder Jeffrey Katzenberg has now admitted that— contrary to what he said back in the spring —the service’s final collapse this week can’t be solely attributed to a global shutdown that gave a lot of people a lot of time to watch video content, if that was something they were interested in doing.
As reported by The Wrap , Katzenberg gave an interview on CNBC today where he noted that he and co-founder Meg Whitman “believe in owning our miss” and that the whole Quibi idea may have been “less than perfect.” For the unfamiliar—a number that’s only likely to grow exponentially once December rolls around, the service itself is shuttered, and this all disintegrates from our minds like so much chicken marsala fired out of a food cannon—Quibi built its whole […]
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