fbpx weareWENDEL Archives - Hey SoCal. Change is our intention.
The Votes Are In!
2023 Readers' Choice is back, bigger and better than ever!
View Winners →
Nominate your favorite business!
2023 Readers' Choice is back, bigger and better than ever!
Nominate →
Subscribeto our newsletter to stay informed
  • Enter your phone number to be notified if you win
  • This field is for validation purposes and should be left unchanged.
Home / weareWENDEL


Last Thursday, September 12, LOVE NAIL TREE and LA CANVAS joined forces to celebrate the unveiling of LOVE NAIL TREE’S 6th Edition Collection of hand-crafted jewelry and printed apparel.  Fashion followers, film enthusiasts, and creatives came together at the LOVE NAIL TREE Warehaas in Downtown LA to peep the new collection.

In-between snacks from The Bun Truck and The Grilled Cheese Truck, attendees caught their breath at the Beyond Vape vaporizer lounge, and enjoyed sweet dessert from Fluff Ice.  All legal guests were provided with a complimentary drink from the house bar, hosted by Stack Wines and Deep Eddy Vodka, and many went home with a free piece of jewelry or clothing of their choice, along with a LOVE NAIL TREE tote.

The collection included collaborative designs with artist Emma Ferreira and the non-profit Hollywood HEART, promising all wearers that, “we will change the world with the stories we tell,” as each piece in the collection contained its own tale of inspiration.

Attendees also got a chance to share their own stories after viewing an early screening of the short film, “Intent,” produced by Wendel and directed by Cynical Smile. The film embodied the 6th Edition’s vision of using conversation as a means of bringing people together. After viewing, party-goers gathered to express their own life goals on a communal “Intent” board.

From fashion to film, all who attended LOVE NAIL TREE’s 6th Edition Release left with new stories to tell; and for some, an intent to change the world with them.


Photos Courtesy of Wendel


Skip to content