DIRECTV makes long-term commitment to support local sports initiative

The Los Angeles Sports & Entertainment Commission (LASEC) announced last week that DIRECTV has made a long-term commitment to support ChampionLA, LASEC’s initiative created to host the world’s highest-profile sports and entertainment events in Los Angeles. 

As part of the multi-year engagement, DIRECTV will make a charitable donation to ChampionLA, to support its mission to create community impact surrounding major events in Los Angeles. DIRECTV joins the ChampionLA Legacy Circle.

“The Los Angeles Sports & Entertainment Commission and ChampionLA are committed to creating lasting and positive economic, cultural and social impact for the region by attracting and securing high-profile sports and entertainment events to Los Angeles,” said Kathryn Schloessman, President & CEO, Los Angeles Sports & Entertainment Commission. “With that goal in mind, we are excited to work alongside DIRECTV, long considered a leader in sports and entertainment, to support this effort and make a difference in our city while telling a powerful story along the way.”

“DIRECTV is working with the Los Angeles Sports & Entertainment Commission to continue to position our hometown as a go-to destination for the best events in sports and entertainment. Their community impact aligns perfectly with our cultural values to Care, Challenge and Deliver where it matters most,” said Bill Morrow, CEO, DIRECTV.

The support from DIRECTV will kick off with Super Bowl LVI next month at SoFi Stadium in Los Angeles. DIRECTV will launch the “DIRECTVxChampionLA Award” that will recognize select organizations with a unique focus on empowering today’s youth for tomorrow’s career opportunities based on the 56 Champion organizations chosen for the Super Bowl LVI Legacy Program.

After Super Bowl LVI, DIRECTV will continue to collaborate with LASEC and ChampionLA to create and highlight philanthropic and legacy efforts surrounding these major high-profile events, throughout the greater Los Angeles community.

Additional upcoming events supported by LASEC and ChampionLA include the 2022 MLB All-Star Game, 2023 College Football Playoff National Championship, 123rd U.S. Open Championship, 2024 NCAA Division I Men’s Basketball West Region Championship, 2026 U.S. Women’s Open, and the 2028 Summer Olympic & Paralympic Games. Los Angeles is also a Candidate Host City for the 2026 FIFA World Cup™.

Legends Global Partnerships division represented LASEC in establishing this strategic relationship with DIRECTV.