WATCH THE THRONE: JOYRICH SPRING ’13

Looks like our favorite cult LA clothing boutique has done it again. JOYRICH Los Angeles has just dropped their SS ’13 video look book entitled “Backstreet Luxury” and we couldn’t have come up with a more poignant title ourselves. 90’s glam meets Japanese-inspired street style, featuring the most impressive beehive-braid-topbun we’ve pretty much ever seen.