DELICIOUS VINYL: SAME MISSION, NEW METHODS

Move over Snoop, we know you’re a D-O-Double-G, but the triple Double-OG’s aren’t going anywhere just yet.

LA-based label Delicious Vinyl originated in the late 1980s, by signing two of LA’s finest pre-gangsta rap hip-hop acts to their roster, legend Tone Loc and Young MC. Throughout the years, DV was known for signing acts that have become pioneers and forerunners for their respective genres — acts like The Pharcyde, The Born Jamericans, The Brand New Heavies and the Masters of Reality, just to name a few.

 
Bizarre Ride at the DV Shop | Photo Cred: Asato Lida

But fast forward a couple years and the label’s evolution transcended into territories that were just on the cusp of making it big – DV’s Rick Ross (not to be confused by one Miami security guard) was one of the first in LA to delve into the world of electronic music before it made its mainstream explosion in the city of angels.

Founder Mike Ross and all his cohorts were capable of recognizing what was up and coming with music, acting with some kind of musical wizardy for knowing what people were going to eat up next as far as genres go.

True to form, DV is nowhere near falling off the grid. In recent years, the label/record store began to host “DVTV Sessions,” weekly events where they would bring in a guest DJ to spin at the shop, while streaming it live on ustream.

Aaron LaCrate at DVTV Session #50 | Photo Cred: Asato Lida

Teebs at DVTV Session #54 | Photo Cred: Asato Lida

Alexander Spit at DVTV Sessions #44 | Photo Cred: Asato Lida

The idea here is not only to keep up with the hottest artists in the game right now, but to also take over in a new role as a pseudo-online radio station – highlighting top DJs and artists to music lovers not only in LA, but all over the blog-o-sphere while establishing an online presence.

55 Sessions-deep and a soon to be released season 1 wrap-up on the way, the DVTV Sessions have been highly successful in that its brought in a whole range of acts – from Beat Junkies godfather Rhettmatic to new kids on the block like Soulection and Falcons.

Blasion Maven at DV Shop | Photo Cred: Asato Lida

Rhettmatic at DVTV Sessions #48 | Photo Cred: Asato Lida

Star Slinger at DVTV Sessions #55 | Photo Cred: Asato Lida

The next scheduled DVTV Sessions is October 11 with TeamSupreme, so set your calendars folks. Until then check out a few of DV’s recap videos and all the DVTV sessions on their Ustream channel.

Delicious Vinyl TV: A Day With (G)uards | Video Cred: Asato Lida

Delicious Vinyl TV Session #54: My Hollow Drum Take Over | Video Cred: Asato Lida

Delicious Vinyl TV Session #53: Nanna B. | Video Cred: Asato Lida