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Home / Free People fashion

In The Groove: Free People Flares Through The 70s In New Summer Lookbook

Vintage flare bell bottoms, short playful rompers, long striped pant suites and chunky statement shoes. Free People is transporting you back to a time when the Farrah Faucet mane was celebrated and the wider the pant leg the better, with their newly released “In The Groove” look book collection.


Free People, known for their bohemian lifestyle and cutting-edge threads, takes you on a trip back in time to summer in the 1970s in Venice, Calif., “where the days are longer and the times are more simple.” Mixing clean ‘70s silhouettes with corduroy, knits, suede, and crochet textures, all highlighting a true red, white and denim Americana palette, this collection will have you wanting to swap your modern marble floors and granite counter tops for shag carpet and oak wood-paneled walls and cabinets.


Denim also plays a large role in this collection, appearing in various shapes, including long and short rompers, tops, and the “Free People cult favorite,” the Extreme Vintage Flare. Although accessories are slightly more subdued for this particular collection, Americana-inspired scarves, sun-shielding wide brimmed hats, and bold statement shoes will help every girl channel her inner ‘70s babe.


The “In The Groove” look book collection is available now online at FreePeople.com.

Shop collection


Model: Alena Blohm @AlenaBlohm
Photographer: Jason Lee Parry @JasonLeeParry
Hair: Tony Vin @TonyVin
Makeup: Samuel Paul @SamuelPaulMakeup

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