Ticketmaster scrubs Taylor Swift ticket sales due to `demand’
Taylor Swift fans anxious to snag tickets for her upcoming “Eras Tour” were dealt another blow Thursday when Ticketmaster abruptly announced the cancellation of Friday’s scheduled start of public ticket sales, citing overwhelming demand.
“Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow’s public on-sale for Taylor Swift/The Eras Tour has been canceled,” the online ticketing retailer announced on its Twitter page.
The announcement followed delays that occurred earlier this week during pre-sale events due to what Ticketmaster called “unprecedented demand.” Pre-sale tickets had gone on sale Tuesday, but with demand taxing the online system, pre-sales for Swift’s West Coast shows — including at SoFi Stadium in Inglewood — were pushed back by five hours. A pre-sale for Capital One cardholders was pushed back until Wednesday.
The issues with ticketing have led to an uproar among Swift’s fans. The Tennessee state attorney general announced that his office planned to conduct an investigation in response to the numerous complaints.
Ticketmaster previously announced that more than 2 million Swift tickets were sold on Tuesday, setting a single-day record.
Swift has said that her “Eras Tour” will be “a journey through the musical eras of my career, past & present.”
It will begin March 18 at State Farm Stadium in Glendale, Arizona. The U.S. leg of the tour is set to conclude with five performances at SoFi Stadium, Aug. 3-5, and Aug. 8-9.
Swift will be joined on the tour by Paramore, beabadoobee, Pheobe Bridgers, girl in red, Muna, Haim, Gayle, Gracie Abrams and Owenn.
More information is available at www.taylorswift.com/events/.