THE CROSSOVER: PETE TONG MAKES L.A. HIS NEW HOME
Brace yourselves, Los Angeles, electronic dance music’s biggest prophet has made our city his new home. Pete Tong, the legendary veteran DJ and radio host for the UK’s BBC Radio 1, is one of dance music’s loudest advocates. While the scene has climaxed to a foreign territory where many are skeptical about its lasting future, Tong is no cynic about the current situation, but instead, a belieber, believer and visionary in embracing the current disposition.
With his recent relocation from the UK to LA, he plans on taking refuge within this concrete jungle–a hub for talent and haven for creativity. This city has invaluable powers to introduce or hide its talented artists by its labyrinth of networks, something Mr. Tong plans taking full advantage of, to introduce even more brilliant talent from the UK and Europe. We’re reminded of the powerful article that Bill Gates wrote, ‘Content is King’, which spoke of the boundless capacity of the internet and its extension of networks.
Pete Tong’s innovative perspective plans on rewiring the current grid of EDM that happens to be playing it rather safe and replicated among many of America’s DJs. By stepping out of his comfort zone and channeling his sweeping knowledge and deep roots of the EDM field, this new market will be groundbreaking for his personal career and for many to come.
BBC Radio 1 – Pete Tong, Essential Mix featuring Disclosure
This Friday night. Sept 20, will be his first Los Angeles residency show at Sound Nightclub in Hollywood. Los Angeles, brace yourselves for a sensational evening fueled by some of the most emerging and captivating tunes that this EDM prophet has to offer.
Purchase your tickets here.