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Peet’s Coffee Partners with Beyond Meat® and JUST Egg to Roll Out The Everything Plant-Based Breakfast Sandwich Nationwide


This nationwide rollout delivers industry-leading innovation in the plant-based sector EMERYVILLE, California—March 3, 2021 —Peet’s Coffee®, together with Beyond Meat® and JUST Egg, today announced the launch of the Everything Plant-Based Sandwich as part of its 2021 Spring menu, harnessing the plant-based movement.

“We are thrilled to join forces with Beyond Meat and JUST Egg to bring Peetniks a delicious breakfast sandwich made with all plant-based ingredients,” said Lori Fulmer, Senior Food R&D Manager of Peet’s. “As consumers continue to demand more plant-based options we have expanded beyond alternative dairy, setting our sights on a plant-based breakfast sandwich that is not only better for the planet, but also every bite as delicious as your typical animal-based breakfast sandwich.”

Plant-Forward: A First in the Category The plant-based food market is booming. With 79% of millennial consumers choosing to actively reduce their meat consumption 1 , demand for plant-based innovation is growing at a rapid pace. While other coffee retailers have introduced options that feature plant-based meats paired with conventional cheese and egg, the new Peet’s Everything Plant-Based Sandwich features all plant-based ingredients, leveraging the power of the Beyond Breakfast Sausage®, JUST Egg Folded, and vegan cheddar. “We’re thrilled to partner […]

Click here to view original web page at vegworldmag.com

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