A LATERAL EXCHANGE: THE DRESLYN
The LAC crew recently got up close and personal with the new online boutique The Dreslyn. Aside from the graceful, impactful, and highly intuitive site designed by clubhouse faves Hugo and Marie, The Dreslyn is seriously capturing our sartorial desires. From brands like APC, Helmut Lang, Rag & Bone, Champagnes de Provence, and Carven, founder Brooke Taylor Corcia has carved out a niche for The Dreslyn in the luxury marketplace, and we’re proud to claim the innovative retail environment is indigenous to our fair city.
Seeing the lack of a lateral exchange as an opportunity for innovation, Brooke began conceptualizing a retail platform for the sartorially savvy woman to correct contemporary fashion’s considerable blind spot. Through a cocktail of expert brand-cultivation, art direction, and interactive technology, she crafts an elegant voice and populist exchange between the brand and customer.
“It’s only ‘cause of companies like Net-A-Porter and Gilt Groupe that we’ve been able to advance—we’ve really been able to stand on their shoulders and try something new. Our delivery is much more informal. We come at it from a bit of a democratic point of view—a bit more conversational. The ‘West Coast point of view’ is something that is very important to our identity. I do find that it has been missing the market. I literally relocated my life to California ‘cause there is a lot happening here. The California angle is really exciting and we’re really proud to adopt it.”