INSTANT GRATIFICATION: ANINE BING DELIVERS WHAT WE WANT, WHEN WE WANT IT
In Los Angeles, fashion is quickly becoming as pervasive as the ubiquitous entertainment industry, permeating our social spheres from all angles. Consequently, most of us have gathered through either personal experience or the osmosis of workload complaints from friends and acquaintances, that the business follows a pretty rigorous production calendar. Satisfying the industry’s manufacturing, editorial, and retail needs has historically been a sequence of design-produce-show-sell-repeat. However, to citizens dwelling in a region that has mastered incremental climate change, we find ourselves wondering if resort collections are really all that applicable?
Generally, only retail giants have the ability to replenish styles on a bi-weekly basis in lieu of the industry standard of bi-annual and quarterly seasons. Monopoly retailers like Zara #nodisrespecttozaraandtheirflawlessandafforableblazers, described by Louis Vuitton Fashion Director Daniel Piette as “possibly the most innovative and devastating retailer in the world,” have been a notable detriment to smaller brands, cutting the standard six-month production process into twelfths by manufacturing every garment in-house. As a result, “fast fashion” has been virtually impossible for independent designers to complete with.
Until Dutch model/musician/blogger-turned-designer, Anine Bing, rode into town.
READ THE FULL FEATURE ON ANINE BING HERE
text ERIN DENNISON
photo HEATHER GILDROY