Pasadena Celebrates Centennial of Women’s Right to Vote With Virtual Campaign

Pasadena City Hall lit up for the #VoteCauseWeCan campaign. – Courtesy photo / Facebook, @cityofpasadena

The City of Pasadena launched the #VoteCauseWeCan campaign on Women’s Equality Day — the day that celebrates the passage of the 19th amendment — to mobilize all voting-eligible women in Pasadena and across the state to exercise their right to vote Today, on.

The city is calling on community members and everyone else on social media to visit their campaign website and help increase voter turnout this year, especially among women and first-time voters. The website features:

  • Direct links to voter registration and information on how to vote.
  • Downloadable graphics and sample messages to share on social media with the official campaign hashtag #VoteCauseWeCan.
  • A branded Zoom background to use during your next virtual meeting.
  • A list of upcoming voter registration and other events.
  • More ways to participate.

“We spent much of the past year thinking about ways to celebrate the landmark passage of women’s right to vote and increase voter turnout with in-person events. But, the pandemic forced us to shift our focus to things we could do virtually that would generate the same energy and excitement. In a way, it’s worked in our favor because we’re going to be able to reach a lot more people,” says District 2 Councilmember Margaret McAustin.

On Wednesday, to commemorate the launch of the #VoteCauseWeCan campaign, Pasadena City Hall was lit up in purple and gold — symbolic colors of the women’s suffrage movement. Rose Bowl Stadium’s lighted logo was also switched to purple and gold, and the Pasadena Convention Center was lit with the campaign logo.

The campaign will run through Election Day. The campaign website, cityofpasadena.net/VoteCauseWeCan, will be updated with information and event listings.

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