On 5th September 2014, G-Star Raw revealed the RAW for the Oceans Spring/Summer ’15 collection at New York Fashion Week—a collaborative project that takes plastic from the world’s oceans and transforms it into innovative denim and apparel—curated by Pharrell Williams, a unique figure that’s well known for his philanthropy as he is for his imprint in the music industry. The launch lit a spark in our international culture, to say the very least. And the wearable styles range of dope jeans, jackets and shirts meshed with graphics supporting the conservation of this planets big baby blue oceans. OK, we’re tuned in.
In celebration of its 10-year anniversary on Melrose, the brand and franchise partner Parisian street artist Horfee and unveiled an installation created specifically for the store. In addition, New Image Art Gallery will host Horfee’s first solo exhibit in the states. How did this all tie in? Horfee’s work will supplement G-Star RAW’s “For the Oceans” initiative. Catch the behind the scenes video of pre-pro art:
We stopped by the party to congratulate the plentiful efforts, curations and powerful initiatives the brand is putting forth and took some snapshots. Way to go on a 10 year anniversary on Melrose.
G-Star RAW is located at 7966 Melrose Ave, Los Angeles, CA 90046.
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