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Home / Impact / Pechanga tribe, Rams, celebs, corps donate to help fire victims

Pechanga tribe, Rams, celebs, corps donate to help fire victims

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The Temecula-based Pechanga tribe has pledged $500,000 to help the victims of the massive Palisades and Eaton wildfires in Los Angeles County.

The impact of the recent multiple wildfires is staggering, with multiple fires currently active in the region. The Pacific Palisades fire alone has displaced thousands of residents and scorched over 23,000 acres, according to authorities. The response to the disaster has seen over 200 American Red Cross workers providing aid to affected individuals.

“From ancient times to now, Southern California has always been and will always be our home,” Mark Macarro, Pechanga Band of Indians tribal chairman, said in a statement.

The Pechanga donation includes $500,000 in collaboration with the Los Angeles Rams Foundation to support the Red Cross’ LA division, the Los Angeles Fire Department Foundation and World Central Kitchen. Pechanga will donate an additional $250,000 that will go directly to the Red Cross.

“To make sure no one faces this heartbreaking crisis alone, we’re working closely with our partners to provide safe shelter, food, emotional support, and other critical services,” Stephanie Fox of the American Red Cross told Newsweek.

Support for those affected by the fires was also bolstered by significant donations from celebrities and corporations.

Jamie Lee Curtis has pledged $1 million to wildfire relief, joining Fox Corp. and The Walt Disney Co., donating to the American Red Cross and associated charities.

Local businesses in the Coachella Valley, such as Palm Springs hotels, are offering discounted rates to evacuees, as the community extends further support through a number of charitable drives and fundraisers.

Updated Jan. 14, 2025, 5:17 p.m.

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