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The co-owners of Street Culture Boutique officially open their permanent location on Holt Boulevard in downtown Ontario. | Photo courtesy of Street Culture Boutique/Instagram
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Street Culture Boutique, one of the standout businesses in the Ontario Downtown Retail Pop-Up Program, recently opened a permanent location, city officials announced Tuesday.
Located at 209 W. Holt Blvd. in the downtown Arts District, the boutique opened Nov. 9 and offers a curated array of vintage sneakers, apparel and accessories, according to a city statement. The shop specializes in new and pre-owned goods such as streetwear, limited-edition items and unique brands.
“With an emphasis on quality and style, Street Culture Boutique has everything you need to elevate your look — making it the go-to destination for streetwear,” according to the city.
Street Culture Boutique started in the city’s pop-up program, which gives select businesses short-term access to city-owned retail space. The boutique operated at 141 N. Euclid Ave. for a year, paying $1-a-month rent with free utilities and Wi-Fi.
“The program allows emerging entrepreneurs to test the local market affordably while receiving support with permitting, marketing, and connections to the Downtown Ontario Improvement Association,” officials said.
“This initiative is part of Ontario’s commitment to revitalizing Downtown by helping entrepreneurs launch their businesses without high start-up costs,” Jennifer McLain Hiramoto, Ontario’s executive director of economic development, said in a statement. “We’re thrilled to see Street Culture Boutique take this next step, evolving from a pop-up to a permanent presence in our downtown.”
The boutique is co-owned and operated by Ontario natives Steven Alvarez, Robert Corona and Jonathan Anaya, who intend for it to serve as “a hub for urban fashion enthusiasts” and a tribute to the city’s arts scene, officials said.
Recent developments in the city are expected to add 750 new employees, 600 residential units, 13,000 square feet of retail space and a health campus for the University of La Verne.
By securing a permanent storefront, Street Culture Boutique is among an increasing number of businesses revitalizing downtown Ontario, “helping to create a dynamic district that celebrates the area’s history and culture,” officials said.
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