OC Health Care Agency launches mental health crisis public education campaign

The OC Health Care Agency (HCA) has launched a public education campaign to transform how Orange County residents respond to mental health crises for themselves or for someone in their lives. Outdoor boards, digital ads, and in-language radio and newspapers will inform residents to call the HCA’s crisis line, (855) OC Links or (855) 625-4657, for urgent specialized mental health services, rather than defaulting to calling 9-1-1.

The “First Responders for Mental Health Campaign” aims to promote dedicated resources for mental health emergencies including the crisis line, mobile crisis unit, and warm line support. Collaborating with HCA’s Behavioral Health Services, the campaign will share essential information on recognizing mental health crises and accessing appropriate services.
 
“Orange County is proud to provide extensive behavioral health services that meet the needs of our community,” said Chairman Donald P. Wagner, OC Board of Supervisors, Third District. “The Board and I have supported innovative initiatives, like the Crisis Care Mobile Unit, and this campaign will ensure that residents know how to quickly access these vital resources in moments of crisis.”

Key Objectives Include:

• Redefining Emergency Response: Educate the public on using the HCA’s crisis line instead of 9-1-1.
• Promoting Crisis Resources: Raise awareness of HCA’s Mobile Crisis Response unit, available 24/7, and the warm line for non-urgent support. Trained mental health navigators specializing in mental health disorders, homelessness, or substance use disorders could be dispatched to provide support, information, screening and connect those in crises with the needed level of care.
• Defining Mental Health Crisis: Explain what constitutes a mental health crisis.
• Access and Awareness: Provide clear information on accessing available and responsive resources. Residents can reach OC Links, at (855) 625-4657 or via live chat at www.ochealthinfo.com/oclinks. Both services are available 24/7.

“Addressing mental health crises requires a compassionate response,” said Ian Kemmer, Director of Behavioral Health. “Our campaign empowers residents to seek appropriate support through dedicated services, ensuring individuals receive the specialized care they may need in a time of crisis.

For more information about the campaign and available resources, visit OC Navigator.

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