The City of Pasadena and Visit Pasadena are launching the “From Pasadena, with Love” campaign to put a spotlight on the city’s independent businesses and encourage the public to shop and dine local this holiday season.
The 2021 campaign will run from Small Business Saturday on Nov. 27 through Friday, Dec. 24, and will feature welcome stations across the city, Pasadena-branded swag, and experiential gifts unique to Pasadena.
Aimed at encouraging the community to shop small and dine local, the “From Pasadena, with Love” theme shows local love for the city while highlighting feelings of gratitude for the public’s ongoing support of the local business community.
“As we focus on recovery efforts, the importance of supporting our local business community is crucial,” says Eric Duyshart, economic development manager for the City of Pasadena. “Shopping and dining local helps to keep dollars in our local economy and people employed, not to mention helps to fund vital community services, schools and parks.”
To thank the public, campaign welcome stations will be located across the city. Beginning on Small Business Saturday customers who visit a campaign welcome station will get a chance to win Pasadena-branded swag and experiences. Gifts will range from custom enamel pins and totes to museum admissions, music festival passes and Rose Parade tickets.
The “From Pasadena, with Love” prizes will be distributed first-come, first-serve at several welcome stations including locations at the Civic Center Area, Old Pasadena, Playhouse Village, Fair Grove Commercial Area and more.
Independent and small businesses across the city are invited to participate in the holiday shop local campaign. For information on how to join, along with more information on the campaign, visit www.visitpasadena.com/shopsmall.