Long-term market foresights will secure tomorrow’s successful brands COPENHAGEN, Denmark, Nov. 24, 2020 – DuPont Nutrition & Biosciences (DuPont) has taken another step in advancing innovation in the food industry through a new partnership between its Food & Beverage platform and the Institute for the Future (IFTF) , the world’s leading futures organization.
The collaboration seeks to drive far-sighted food and beverage innovation that anticipates shifts in market needs. Today, food manufacturers are already relying on DuPont’s trend-tracking capabilities to inspire and enable new product development. By partnering with the IFTF, DuPont aims to sharpen the ability to co-create innovation with customers and build on long-term forecasts that look at ten years and beyond.
Foresights for Stronger Brands Birgitte Borch, global marketing leader, Food & Beverage, DuPont Nutrition & Biosciences explains how the well-researched foresight of IFTF will support stronger food brands. “Short-term product development strategies are common in the food industry, where consumer demands constantly change.
It’s not unusual that new food and beverage launches are a knee-jerk reaction to a trend that appears out of the blue,” Borch said. “Along with IFTF, we will be looking into trend development beyond consumer behaviors and developing strategic foresight with […]