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Dunkin’ is keeping beverage innovation humming during the pandemic as consumers look to treat themselves
Innovation Oct 28, 2020
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Dunkin’ continues to modernize its menu offerings as consumers look to treat themselves during the coronavirus pandemic. The company recently added oat milk and Refreshers, a fruity green tea beverage, to its menu. Its partnership with TikTok star Charli D’Amelio saw app downloads boosted by 57% on the day of launch. While the coronavirus pandemic has disrupted daily commutes and morning runs for coffee, Dunkin’ Brands Group says a new theme has emerged — customers are treating themselves.
Consumers are selecting beverages that are harder to make at home, with both cold and specialty drinks taking off over the summer. The coffee company is hopeful the trend continues with new menu items like Planet Oat Oatmilk at all U.S. locations, and the permanent addition of Refreshers, which are made with green tea and flavored fruit concentrate. Both are bringing in a younger and more female demographic. “When we look to the future, we are trying to build off of our core coffee heritage and leaning into ways to make it a bit more modern and relevant,” said Jill Nelson, Dunkin’s vice president of marketing strategy. Dunkin’, along with other major fast food chains including McDonald’s and Chipotle, has been […]
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