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Paris Hilton Signs With UTA
The Industry Oct 23, 2020
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Courtesy of Paris Hilton Paris Hilton, the actress, influencer and entrepreneur, has signed with UTA to represent her in all areas of her career and business empire, it was announced Thursday. Hilton most recently release the YouTube Originals documentary “This Is Paris,” which debuted in September and has already seen over 17 million views. And as someone who helped to define the influencer landscape in the mid-2000s, she’s seen a significant uptick of mentions and views in the last year, generating 257.8 million views on videos that have mentioned her on social media, a rise of 63.4% compared to last year.
UTA will work to further Hilton’s brand and empire and bring her voice back into television, digital, licensing and beyond. “I have always admired Paris’ keen sense for the intersection between culture and commerce. And after my daughters insisted that I watch her documentary, I found a greater appreciation for her as a person and the power in her story. This next chapter of her career has new layers of authenticity, ones that will allow audiences to connect in new and meaningful ways,” UTA CEO Jeremy Zimmer said in a statement. Hilton created her multi-billion dollar Paris Hilton […]
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