Meet Olivia, Browzwear’s new “parametric” avatar. Retail ’s digital divide has never been more obvious. While 2020 has lit a fire under some retailers to set up basics like online storefronts, others already invested in innovation see a widening spate of emerging technologies. Some of the latest take aim at an area of deep interest, particularly now.
Even before the pandemic kept shoppers away from physical stores and fitting rooms, the e-commerce business demanded technologies that shed better light on things like size and fit. Now, as the coronavirus rages, the need is reaching a fever pitch — and tech developers are responding. 3DLook , a company that uses computer vision to capture body measurements from selfies, is rolling out a new product that delivers body-shape analytics.
The tool aims to go beyond mere sizes or overly generalized insights, focusing instead on the proportions and figures of a brand’s real-world customers. “The core vision of what we do is understanding what the actual customers of a brand look like, so you can help them better distribute, when they’re building pattern blocks. And this goes down to design levels,” Whitney Cathcart, 3DLook cofounder and chief strategy officer, told WWD. “There […]