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Art Oct 16, 2020
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The purchasing behaviors of coffee consumers in the COVID-19 era in the United States have turned, in a word, topsy-turvy.
In an attempt to refocus consumers and draw attention to Fair Trade Month this October, Fairtrade America has commissioned murals in Denver, Nashville and Los Angeles as part of a campaign called “Choose Fairtrade: Choose the World You Want.”
As one of Fairtrade’s primary focus areas, coffee plays prominently in the murals, which were created to highlight Fairtrade efforts to promote gender equality and decrease poverty among farmers of goods of all kinds.
The subjects of each of the murals consented to the campaign and depictions of their images, a campaign spokesperson told DCN.
As the United States chapter of Fairtrade International, Fairtrade America attempts to empower farmers and producer organizations who meet Fairtrade standards by maintaining a price minimum for certified coffees. The Fairtrade model also includes a premium fund for when market prices are higher. Those premiums […]
