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Tech Oct 09, 2020
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Kentucky Bourbon Experience 03:40 (CNN)Bespoken Spirits says it is using science to produce better whiskeys. Now, it has several million dollars to prove it can. The Menlo Park , California-based startup, which uses a proprietary technology to rapidly produce custom whiskey, announced on Tuesday that it received $2.6 million in seed funding from semiconductor mogul T. J. Rodgers and baseball legend Derek Jeter. The announcement comes as Covid-19 continues to upend the alcohol industry . With bars and restaurants closed or operating at limited capacity, some analysts predict a double-digit decline in global sales this year. A trade spat between the US and the European Union has also depressed whiskey sales. “Bespoken Spirits brings a new era of opportunity to the industry, especially as it has been hit hard by COVID-19,” Stu Aaron, a co-founder of Bespoken, said in a statement. While most whiskeys mature in oak barrels for at least five years — and some for 30 years or more — Bespoken Spirits, founded by Aaron and material scientist Martin Janousek, uses technology that extracts the key elements of the barrel that enhance aroma, color and taste in a matter of days, according to the company’s website . […]
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