Innovation Is the Key To Survival In the #NewNormal

The COVID-19 disaster saw a seismic shift from conventional ways of doing business to a digital-driven economy, opening newer arenas for market forces Representational Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Crises are like washing machines, they toss and turn everything in one go. This is precisely what the world has been experiencing since the outbreak of the global coronavirus pandemic. The health disaster led to an economic fallout which resulted in the IMF declaring a recession as bad as, or worse, than in 2009. Against this backdrop, conglomerates faced massive challenges to sustain, survive and adapt to the new world order. Many among them paused operations or invoked their business continuity plans. But those who managed to stay afloat, despite the sectoral doldrums, created a niche for themselves, by switching to digital-based models. They not only sustained but are now flourishing as operations and logistics ease around the world. “If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep moving forward,” said Martin Luther King Jr., and is very today. As […]

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