6 Ways to Create a Culture of Innovation in a Virtual World

Companies like Facebook, Twitter, Box, Slack, and Salesforce all say that employees can keep working remotely well into next year or even forever . We’re seeing a sea-change toward remote work and how to make it more fun and effective . But what happens to the culture of teams and organizations in a virtual world? In my latest book, The Invisible Advantage: How to Create a Culture of Innovation , I define culture as ” the norms and values that shape behavior .” If you want to change culture to get more innovation, for example, you need to change norms and values toward things that inspire people to generate ideas, prioritize the best ones, test them out, and implement them using customer input. So how do you do that when you’re working remotely and it’s impossible to gather around the water cooler? To change norms and values, you need to first change your own behavior, since our behavior is what ultimately communicates and reinforces what’s important. If you want more innovation, you need to do things that demonstrate you’re serious about soliciting ideas and doing something with them. Here are six things you can do to get more innovation […]

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