Pasadena Media Premieres Interactive TV Show to Connect the Community During COVID-19 Crisis

On April 17, Pasadena Media will debut Arroyo Live, a hyper-local television talk show focused on issues within Pasadena, with a spotlight on the effects of the COVID-19 pandemic. Host Joe Carbonetta invites Pasadena organizational and business leaders for an in-depth discussion and welcomes community members to join the conversation by phone and through social media.

Upcoming guests include Paul Little, president & CEO of the Pasadena Chamber of Commerce; Gail Schaper-Gordon, coach/leader for Vistage and Robin Salzer, founder of Robin’s Wood Fire BBQ Catering Company. In the future, Arroyo Live will tackle additional topics like homelessness, city planning and senior living.

Arroyo Live will broadcast live on Tuesday nights at 6 p.m. and Friday nights at 5:30 p.m. on the Arroyo channel, found on Spectrum channel 32 in Pasadena and parts of Altadena and on AT&T U-verse channel 99 where available in LA County. Viewers can also stream the program live or on-demand at pasadenamedia.org and on Pasadena Media’s social media platforms. Community members can learn how to participate by visiting pasadenamedia.org.

Pasadena Media is an operating company and the community access television station for the City of Pasadena that offers a wide spectrum of diverse and dynamic local programming for the people and by the people. In addition to facilitating the four PEG channels within Pasadena, Pasadena Media also provides hands-on video production experience and job skills training.                                                            

“In this unprecedented time, local media is more vital than ever to connect a community together. We’re thrilled to premiere this new show and become a venue for our citizens to really engage in a thoughtful dialogue about the issues concerning our city,” said George Falardeau, executive director CEO of Pasadena Media.

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