Women gather for an educational event with clothing retailer SHEER. SHEER In the extremely competitive fashion market, more brands are looking to in-person events, often with an educational or community-building tilt. The reason: They see it as an opportunity to forge deeper connections with shoppers. This concept has been part of certain subsets of the fashion industry for years. Streetwear especially comes to mind, with retail stores within this niche often serving as community […]
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