Bratz. Are. Back.

Bratz Dolls – Courtesyphoto / Tvol (cc-by-sa-2.0.)

The Bratz Doll first hit the market back in 2001 as a popular toy brand. Similar to Barbie, the Bratz Doll featured a female figure with exceptional style, taste and attitude.  Although still sold on the shelves as a posh trendsetter, Bratz, are making the ultimate comeback in a new innovative way, and the internet is here for it.

Makeup artists post viral photos and videos of via social media literally every day. Their creativity is vast, inventive and informative for their viewers. Influencers test and review their favorite makeup products as a newer form of advertising. But their latest craze isn’t a specific brand or new beauty line launched by a celebrity. It’s the #BratzChallenge. Yes! It’s exactly what you thought. Bratz Dolls are influencing our influencers. This viral challenge speaks for itself and it’s very easy to see why. Not only are these transformations mind-blowing and addictive to watch, but they acquire a staggering amount of patience and technical skill.

Bratz Dolls are very well known for their vivacious and animated looks, so recreating them in human form is an amazing project for any makeup guru. Originally, around 10 inches in height and with relatively slender frames in comparison to their extremely large heads, these Bratz Dolls pack a lot of “face” value. Something I truly feel the creators specifically wanted us to pay attention to. Well, they’ve got our attention and the internet is loving it!  Watching these beautiful #BratzChallenge takers, slay the makeup game brings me more excitement than I can bare. So much joy that I need to write about it.

Like the fashion industry innovatively designs clothing for consumers to purchase and style to their preference, the beauty industry supplies unimaginable varieties of makeup palettes, brushes, blushes, shadows, lip shades and more. Trying something on doesn’t necessarily mean you’re in a dressing room anymore. You could simply be in a mirror at Sephora, an isle at Ulta Beauty or merely existing in your own home. Style will still find its way to your face.

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Make up has definitely grown its own market within recent decades and mirrors the fashion industry. The beauty industry has critically acclaimed designers of brands, trends that come and go with the seasons and yes of course the beauty industries very own stylist or what we call artists. Makeup artists. The #BratzChallenge trend is only bringing more attention to the market and proving how versatile and transformative makeup can be in everyday life as well as in cinema, television and on the runway.

We might not have NY Makeup Week, just yet, but with the given climate of makeup trending just as much as fashion, it might be time to get popping on that. I mean, can you imagine a #BratzChallenge inspired makeup show, where real live models walk the runway in full Bratz Doll reincarnation. Epic!

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