In a ceremony yesterday evening, the Pasadena Tournament of Roses* Board of Directors confirmed Brad Ratliff as president for the 2016-2017 Tournament year. Ratliff will provide leadership for the 128th Rose Parade® presented by Honda and the 103rd Rose Bowl Game® presented by Northwestern Mutual on Monday, Jan. 2, 2017.
Ratliff announced “Echoes of Success” as the theme for the 128th Rose Parade. “Echoes of Success celebrates those people, organizations and institutions that play a part in the stories of the success of others,” shared Ratliff. “Success cannot be achieved alone. It takes the support, dedication, compassion and love of many others to help in finding that satisfaction of success. Family, friends and teachers contribute selflessly and tirelessly to the success of many. These influences in our lives, these people of selfless commitment, these Echoes of Success make us who we are.”
Ratliff has been a volunteer member of the Pasadena Tournament of Roses since 1988 and was appointed a chairman in 2004 and a director in 2007. Throughout his extensive Association career, Ratliff served on and chaired various committees including Equestrian, Queen & Court, and Services & Properties. He was elected to the Executive Committee in 2009.
Professionally, Ratliff is a member of the executive management team for Inline Distributing Company headquartered in Sylmar, Calif.
Ratliff is a third generation Pasadenan and is a UCLA graduate. He and his wife, Susan, reside in La Cafiada and have two adult children, Christen and Sarah. He enjoys spending time with Susan, waterskiing, reading, running and hiking. Ratliff follows in the footsteps of his father, Dick E. Ratliff, who was the Tournament of Roses president of the 110th Rose Parade and 85th Rose Bowl Game in 1999.
The Tournament of Roses is a volunteer organization that annually hosts America’s New Year Celebration® with the Rose Parade® presented by Honda, the Rose Bowl Game® presented by Northwestern Mutual and a variety of accompanying events. The Association’s 935 volunteer members will drive the success of 128th Rose Parade themed “Echoes of Success,” on Monday, Jan. 2, 2017, followed by the 103rd Rose Bowl Game. For more information visit www.tournamentofroses.com and follow us on social media: Facebook, Instagram, Twitter and YouTube.
