The Luxtrada Company Partners With Ava’s Heart Foundation Donating Portion of Proceeds
Fresh off the heels of wowing celebrities at the 2015 Emmys, including Emmy-winner’s Viola Davis and Jane Lynch, with the luxury brand’s stunning new one-of-a-kind Bikini Sandals which incorporate a simulated bikini top and bottom in a most creative, comfortable and elegant way, The Luxtrada Company has announced that it has partnered with Ava’s Heart Foundation, the only 501c3 in the United States that provides extensive support for transplant patients and their families pre-and-post lifesaving organ transplants. The new alliance calls for Luxtrada to donate a portion of its proceeds to the pioneering non-profit.
“Luxtrada is thrilled to partner with and support Ava’s Heart Foundation by donating a portion of our proceeds to such a worthy organization and cause,” said Penny Cai, CEO and on-the-rise luxury fashion designer for the Luxtrada brand. “Luxtrada prides itself on originality, quality, comfort and beauty, these are all qualities that are found in Ava’s Heart. We carefully selected our charity of choice and Ava’s Heart is a perfect fit! Luxtrada and Ava’s Heart Foundation are both at the forefront of our respective fields. There is no one else who has designed shoes anything like those from our debut BIKINIbilty collection and there is no other non-profit in the United States advocating for and helping transplant candidates, recipients and their families as Ava’s Heart does.”
Luxtrada announced the exciting news at the Ava’s Heart to Heart Forum on September 29, 2015 (World Heart Day). In addition to donating a portion of its proceeds, Luxtrada, the company will also run special fund raising campaigns to support Ava’s Heart.
During the event, Luxtrada CEO and designer Mr. Penny Cai gifted a pair of the coveted shoes to Stephanie Olstrand, the mother of 11-year-oldJessica who recently received her second heart transplant. Ava’s Heart helped Jessica and her family with a grant for three month post-transplant housing at the Tiverton House by UCLA.
Cai also announced that a special pair of size three sandals are being made for Jessica.
Most recently, Luxtrada gained recognition as a stand out at the 2015 Emmy Awards Gifting Suite. Freshly minted Outstanding Lead Actress in a Drama Emmy-winner Viola Davis glowed in gold as the history-making actress picked up a pair of The Luxtrada Company’s highly-coveted Cici Theia Gold Bikini Sandals. Emmy-winning Reality Host and actress Jane Lynch also scored a pair of green and gold Bikini Sandals.
Luxtrada is a high-end yet affordable American luxury line of women’s shoes, handbags, eyewear, jewelry, accessories and more. Its unique fashion designs are inspired by world-famous Southern California beaches from Santa Monica to Venice to Laguna and Newport Beaches among others. The company is also developing an exclusive Luxtrada beauty foundation. Please visit www.luxtrada.com.
