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Monrovia Weekly Apr 01, 2014
Photo Courtesy of Savannah Lauren.
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Build-Your-Own Artisanal Pizza Chain Expected To Open 2nd quarter of 2014
Blaze Fast-Fire’d Pizza, the leader in the fast casual build-your-own pizza category, today announced that it will soon be opening a new location at the Foothill Park Plaza. Scheduled to open in 2nd quarter/2014 the new 78-seat restaurant, which features an outdoor patio for afternoon and evening dining, will be located at 108 W. Foothill Blvd. Monrovia CA 91016 near Pavilion, Starbucks, Wendys, Subway and Wing Stop.
Blaze Pizza uses an interactive ordering format that allows guests to customize one of the menu’s signature pizzas or create one of their own, choosing from a wide selection of meats and veggies – for about $7. The generously sized personal pizzas are then sent to a blazing hot open-flame oven — the centerpiece of the restaurant — where dedicated pizzasmiths ensure that the thin-crust pies are “fast-fire’d” in less than 180 seconds.
Blaze Pizza makes its own dough from scratch using a recipe developed by critically-acclaimed Executive Chef Brad Kent (“The Pizza Whisperer”), which requires a 24-hour fermentation period to produce his signature light-as-air, crisp crust. Blaze’s menu of pizzas and salads uses fresh ingredients ranging from inventive to classic and accommodates a range of dietary needs, with a gluten-free dough and vegan cheese option. The restaurant will also offer online ordering and a selection of wine and craft beer.
“I am thrilled to have this opportunity to take the years I’ve spent developing my dough recipe and now bring it to a broader audience,” says Chef Kent. “I am really looking forward to introducing the Monrovia community to Blaze.”
To create its “comfortably hip” interior and exterior, Blaze Pizza used urban architectural notes inspired by fire, crafting a casual and current dining environment uniquely suited to the restaurant’s space. Additionally, the restaurant has gone to great lengths to see that its packaging is eco-friendly — made in the USA from post-consumer recycled and/or sustainable materials. The Monrovia Blaze pizza will be operated by Team Blaze Inc, a franchise group led by Franchisee Reza Medali.
