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View Winners → Archive Jul 02, 2013
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L.A.-based brand Band of Outsiders recently showcased their Spring/Summer 2014 Men’s Collection via Livestream and a photo shoot with singer/songwriter Devendra Banhart at the Chateau Marmont. The Livestream featured an eight-hour-long process of the shoot using hidden cameras in Room 29. Watch and you can see Devendra being groomed and dressed in the 20-look collection, playing on the guitar and piano, and discussing his current music and art.
Deviating from a typical runway show, designer Scott Sterberg and senior PR director Nicole Cari are always thinking of different perspectives for showcasing their collections. Examples include “Game Control” where they had two male models compete in a Scavenger Hunt across NYC, and “The 60-Hour Menswear Show” where a model lived in a Display Window in Paris for 60 hours. But with Los Angeles as their background, they don’t typically employ models; instead, celebrities are utilized for their campaign lookbooks, which have included Frank Ocean, Amy Adams and Michelle Williams.
With the Venezuelan singer lolling and bouncing around, the lookbook exhibits the Spring/Summer collection of tailored loungewear, from leather blazers and jackets, patch-work pajamas, and ombre denim, to the classic Band of Outsiders suits.
Pictures via Nowfashion
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