ALLOW THEM TO REINTRODUCE THEMSELVES: J+CO

Remember JNCO? The brand that invokes endless streetwear nostalgia is back with a fun video lookbook to commence the launch of their new online shop. Individuality was the motive behind LA-based denim apparel company JNCO when they decided to re-introduce themselves to the lifestyle market. With a new campaign and perspective J+CO is ready to claim their spot in today’s streetwear scene by intelligently employing pre-treated, acid wash, dyed and coated denim to create unique pieces.

J+CO from JCO Los Angeles on Vimeo.

“In an age where personal street style, creativity, and individuality are stronger than ever, our girl fearlessly lives in the moment expressing who she is without reservation. She pushes life to the limit and is inspired by every moment. 100% authentically ourselves and totally unapologetic about it.”

Here are a few looks we think you’ll enjoy. Visit the online shop for more from J+CO.

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