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Setting a New Standard for Real Estate Marketing Innovation
Arcadia Weekly Dec 17, 2009
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Sharon Chou of Century 21 Ludecke Recognized For Internet Marketing Excellence
Sharon Chou, Realtor for Arcadia's Century 21 Ludecke and Max Pigman, VP of Realtor.com
Nationally renowned real estate marketing and technology speaker and Realtor.com Vice President, Max Pigman, has presented to Sharon Chou of Century 21 Ludecke the “Real Estate Online Marketing Award of Excellence”. The Award of Excellence recognizes top agents who consistently provide great marketing services on behalf of their buyers and sellers.
“There are always some real estate agents who distinguish themselves from other agents by doing a little more for their sellers. In particular; when the home they are selling is placed on a well trafficked site such as the 1st ranked Realtor.com or even simple efforts like having more photos displayed, crafting better descriptions or adding a full motion video, can make a home stand out from competing properties,” says Mr. Pigman.
The excellence award was presented to Sharon Chou at a recent real estate marketing and technology seminar that demonstrated cutting edge techniques for leveraging the internet and technology in real estate marketing.
“My seller clients appreciate how I can help bring more attention to the unique selling attributes of their home and ultimately help attract more qualified buyers,” Chou said in receiving the award. “Buyers are also appreciative of a well presented home that has a better description and more ways to learn about the property before arranging an appointment. While it’s certainly an honor to receive this award, I think ultimately it would be a disservice not to make Realtor.com and the internet part of your standard home marketing plan. Someday soon most agents will see it as a must-have requirement instead of something special. We’re already seeing that change.”
“The extra steps agents like Sharon Chou are taking on behalf of their clients is the reason we thought it worthwhile to call out the effort we have seen these agents make online and to recognize them for providing these added value services,” says Mr. Pigman.
