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Really, Netflix? You think now’s the time to crack down on password sharing?
The Industry Mar 12, 2021
A wild Netflix in its natural habitat. Photo: Mario Tama (Getty Images)
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We’ve always been communal creatures, humans. From the dawn of time, it has been our capacity for partnership—for pooling the shared resources of collective labor, and leveraging them for great leaps forward into the progress-laden smorgasbord of the future—that has marked the great starts and stops of human existence. Agriculture. The industrial revolution. Sharing Debbie’s Netflix password so that everyone can keep up to date on all the hornt-up shit happening on Bridgerton. These are the iron bonds from which the future itself is forged.
And while such simple, glorious acts of inspiring co-existence do, technically, violate the terms of service of the streaming service (and all the others that have followed in its ilk) , Netflix, etc. have typically been, well, “cool” —for lack of a better word—with the sharing of people’s passwords among multiple users. Not actively encouraging, mind you, but when the choice has come down to letting some percentage of potential subscriptions fall through its fingers, or deciding to be a big ol’ dick about trying to enforce “one password per household, please,” the companies have erred on the side of non-abundant dickery. That’s been especially welcome […]
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