By Dana Kachan
Influencer marketing made a new turn. Today, you shouldn’t necessarily be a human to be a thought leader. Here we talk about CGI influencers – they don’t have a heartbeat but they have a huge social influence. They are not humans, but they have the power to impact the lives, thoughts, and buying decisions of millions of people worldwide.
Born in Silicon Valley, these influencers aren’t flesh and blood. Along with the fast evolution of computer graphic imaginary (CGI), we can also see the tsunami of engagement around its most amazing products, CGI influencers. They are computer-manufactured imaginative characters that “live” real lives on social media, “eat” real food on their photos, “visit” red carpet premieres, and build huge communities of followers. Similar to real-life content creators, these social media influencers can help your brand’s PR too.
One of the first CGI influencers was developed by a startup called Brad based in Los Angeles. In 2016, they introduced Lil Miquela, a virtually existing girl that has quickly become an Instagram pop-star with over 1.6 million followers. Famous labels, like Prada, Balmain and Calvin Klein, already work with them The world’s most popular brands like Coca-Cola, KFC, Prada, Louis Vuitton, […]
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