By Dan Taylor
Stockholm-based, love ‘em or hate ‘em music platform Spotify has signaled their entry to the love audio game through the acquisition of Los Angeles based Betty Labs . Spotify did not disclose the terms of the deal. Betty Labs is the name behind Locker Room , the live audio app that caters to sports fans.
Spotify comments that the acquisition will be used to further propel its move to create the “future formats of audio” through “evolving and expanding Locker Room into an enhanced live audio experience for a wider range of creators and fans.”
“Creators and fans have been asking for live formats on Spotify, and we’re excited that soon, we’ll make them available to hundreds of millions of listeners and millions of creators on our platform,” said Gustav Söderström , Chief Research & Development Officer at Spotify.
“The world already turns to us for music, podcasts, and other unique audio experiences, and this new live audio experience is a powerful complement that will enhance and extend the on-demand experience we provide today.” Betty Labs first introduced Locker Room in October of 2020, and was initially backed by Lightspeed Venture Partners , and more recently raised $9.3 million […]
Nominate your favorite business!
2021 Readers' Choice The nominating period is open for 30 days (March 12, 2021 to April 12, 2021)