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Home / Culture / Wellness / The COVID pandemic is calling out the hospitality industry on its biggest bluff: wellness

The COVID pandemic is calling out the hospitality industry on its biggest bluff: wellness

The COVID pandemic is calling out the hospitality industry on its biggest bluff: wellness
by businessinsider.com
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By Lina Batarags

It’s no longer enough for wellness amenities to be only skin deep. Isabel Pavia / Getty Images Wellness has been a buzzword in the hospitality industry for years. The pandemic has created a new focus on safety and cleanliness across the world, especially in hospitality.

The change shows that hospitality’s focus on wellness was really just about the illusion of wellness. Visit the Business section of Insider for more stories . For years, wellness has been the biggest word in hospitality. Eucalyptus towels upon check-in? That’s a wellness amenity. A personal wellness concierge to lead you on a run in your temporary city? That’s a wellness amenity.

Aromatherapy bath salts and Vitamin C-infused shower water ? You guessed it — wellness. It’s grown into more than a marketing hook — it’s a massive industry. A report from the Global Wellness Institute put the value of the wellness economy, which includes but also extends beyond hospitality, at an estimated $4.5 trillion in 2017-2018.

But what the pandemic — and the attempts at recovery — has thrown into sharp relief is that the much-lauded wellness amenities of the pre-COVID era are just not going to cut it anymore. Now that the […]

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