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Home / Impact / Innovation / Nonprofits 2020: A year of innovation and survival

Nonprofits 2020: A year of innovation and survival

Nonprofits 2020: A year of innovation and survival
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Last year was a year of struggle and innovation for California’s nonprofit sector, as many were forced to furlough staff or downsize, while others closed their doors.

And although donations have fallen, the decline hasn’t been nearly as deep as some might have predicted, according to Christina Dragonetti, outreach and communications coordinator for CalNonprofits, a statewide alliance of more than 10,000 nonprofits.

“Thirty-seven percent of the donations to nonprofits in California come from ticket sales to live events like wine tastings or galas and everyone had to cancel those events,” she said.

As COVID-19 ramped up, there were winners and losers.

Organizations geared toward disaster relief and social services saw an influx in funding, while those in the arts and culture space struggled financially due to shutdowns and event cancellations.

The pandemic forced many nonprofits to reimagine how they engage with donors.

Donella Wilson, president and chief philanthropy officer for GHJ Foundation, has observed the transformation first-hand. The foundation is the philanthropic arm of GHJ, an accounting and advisory firm based in Downtown Los Angeles.

GHJ Foundation’s grant committee is made up of employees from the foundation’s corporate parent. The committee has two grant cycles per year when it selects areas of need[…]

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